Bringing the future to the catwalk for London Fashion Week

Model in white outfit on green screen set

Details

Production managing an immersive experience, featuring scent, 3D audio, a sensor-triggered runway projection and a virtual supermodel, all designed to showcase 5G’s ability to transform fashion – this event is one we love to talk about.

The Challenge

Holding an event of this scale in the atrium of Central Saint Martins, the iconic arts university, is a big challenge. It’s a busy public space, so it’s important to be able to get every element of the production in and out quickly and safely. A true showcase of new technology, the interactive elements of the event were especially daring and required specialist technical event solutions.

The Solution

Meticulous planning, surveying and CAD drawings ensured there were no surprises with the get-in, and state-of-the-art sensor and projection technology meant the event could be live streamed not only online, but also on the side of the building.

The Impact

With widespread media coverage and engagement on social media, this collaboration between Three and Central Saint Martins told a story that captured their message of 5G technology’s transformative power.