Dr. PAWPAW Skincare Pop-Up

An immersive skincare launch combining vibrant product displays, playful design and interactive brand experiences.

Client: Dr. PAWPAW
Sector: Beauty & Cosmetics
Location: London

Details

To celebrate the launch of its Your Gorgeous Skin skincare collection, Dr. PAWPAW wanted an engaging physical experience that would introduce the new range and connect visitors with the brand.

Solid Creative, part of Solid Collective, developed and delivered a vibrant two-day pop-up, combining bold visual merchandising, branded environments and playful experiential elements.

The result was an inviting space designed to encourage discovery, interaction and product engagement.

The Challenge

Launching a new skincare range in a competitive beauty market requires more than attractive product displays.

The challenge was to create an environment that communicated the collection’s natural, vegan and cruelty-free positioning while giving visitors opportunities to explore and experience the products.

The temporary venue needed to balance strong visual impact with practical considerations, including visitor movement, product presentation and installation within a limited event programme.

Our Approach

Our team developed a cohesive creative concept built around the collection’s colourful identity and key product ingredients.

A striking branded entrance and window display established the visual language, drawing visitors into a series of carefully considered product displays.

Inside, bold graphics, vibrant colours and accessible product presentation helped visitors discover the collection, with dedicated areas for sampling and interaction.

The centrepiece was a hidden experiential room featuring a suspended bubble installation inspired by hyaluronic acid, a key ingredient in the range.

This unexpected feature translated a skincare benefit into a playful, three-dimensional experience, creating a memorable focal point for visitors and photography.

From creative direction and 3D design through to graphics, styling, fabrication and installation, the project brought the brand’s identity into a cohesive physical environment.

The Outcome

The completed pop-up transformed the venue into a colourful celebration of skincare, combining product discovery with immersive design.

The experience gave Dr. PAWPAW a distinctive setting to introduce its new collection, with the bubble installation providing a memorable visual centrepiece.

For Solid Collective, the project demonstrates how creative thinking and practical production expertise can work together to turn a product launch into an engaging branded environment.